Stock by inbox
“Do you have size M at store X?” is answered by eye. The customer walks to the location and it is not there.
Retail
Store traffic is expensive. Treating it as anonymous is throwing away the next ticket.
Chains and omnichannel retailers already have a floor, e-comm, and social. The pain: the customer asks about stock on Instagram, buys in store, claims a size in another chat, and gets a promo for what they just took home.
Chains Specialty store Floor + web retail D2C brands with a store
What is worth orchestrating in retail
Identity when the customer lets themselves be identified (QR, WhatsApp, loyalty), catalog and availability, pickup/exchange, and campaigns that respect the last purchase. The POS still rings the sale. MEXA holds the thread.
Real friction
Where the ticket breaks
Retail does not fail from a lack of offers. It fails because the floor, the chat, and the campaign do not share the last interaction.
Floor and digital do not recognize each other
The shelf QR opens a generic catalog. The advisor cannot see that this person already quoted on the web last night.
Exchange and warranty as a new case
After-sales asks for the receipt and recites policy. The customer already read it in last week’s chat.
Promo to the whole base
The blast does not know if they bought yesterday, if they are in another region, or if they asked not to be bothered.
What to orchestrate first
Use cases that actually move retail
The most useful case: availability check + hold at a store. It is measurable and the floor likes it.
Availability and hold at a store
The customer asks size/color. They see stores, place a hold, and get confirmation. The location preps the piece.
Why it works. Turns digital intent into store traffic with an implicit appointment. Fewer wasted trips.
Shelf QR with continuity
The code is not a linktree. It opens the spec sheet, sizes, video, and, if they identify, saves the interest for the advisor or for abandonment.
Why it works. Uses the most expensive asset — the floor — to create a digital thread, not a PDF.
After-sales for size, exchange, and warranty
The claim is born from the order or the receipt. Policies and next step (exchange, credit, pickup) live in that case.
Why it works. Cuts the “what is your order number?” call center and protects NPS where it breaks most: the wrong size.
Repurchase with respect
Audiences by category, recency, and store. The campaign is an experience, not a midnight coupon.
Why it works. Retail kills the brand when the promo ignores what the customer just lived.
Success case (format)
Chain: from “do you have my size?” to a store hold
Illustrative journey. Not a named customer. A MEXA case is published with a name when there is a full journey and evidence that can be told honestly.
A chain stops answering stock blind. The inquiry creates a hold the floor can see.
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Problem
Availability inbox
Hundreds of chats asking for a size. Slow or wrong answers. The customer went to the store and left empty-handed.
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Strategy
The inquiry is an inventory case
SKU + store + hold. A human joins if there is an exception, not to look it up in the system by hand.
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Experience
The customer holds and walks in with certainty
They pick a location, get confirmation, pick up. If there is no stock, they see an alternative or e-comm.
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Implementation
Catalog, WhatsApp, inventory, POS
Stock integration or lookup, spec-sheet experience, and store roles.
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Result
Fewer failed visits, more measurable pickup
You see which store converts inquiries and where inventory is missing. Chat stops being a sunk cost.
Frequently asked questions
Does MEXA replace the POS or the ERP?
No. Ringing the sale and stock stay there. MEXA orchestrates the inquiry, the hold, and after-sales.
What if the customer does not want to identify?
The spec sheet and stock can be anonymous. The rich journey starts when they agree to continue on WhatsApp or loyalty.
Keep exploring
E-commerce
The store already has a catalog and payment. The pain is everything else: abandonment that only sees an email, WhatsApp “where is my order?…
Restaurants and delivery
QSR chains, full-service restaurants, and delivery operations already have a menu, a location, and a rider. What breaks is the conversation…
Catalogs
The catalog is not a PDF. It is actionable content: view, compare, quote and converse.
Your customers are already on WhatsApp. MEXA makes that conversation open and continue an asset: product card, quote, form or booking, with…
Solutions
Choose what your organization needs to improve. MEXA provides the journey — not a feature list.
Want to see it in your operation?
Book a demo and we’ll walk the customer journey with your industry and current channels.
Request a demo