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vs forms

The form cannot be a dead end

Typeform, Jotform and Google Forms capture well. The gap is after submit: someone copies the data, writes cold on WhatsApp and the customer repeats what they already said.

Typeform Jotform Google Forms

What a form builder does

It builds a question flow, stores answers and emails a notification. Optional integrations. The form is the product.

What a MEXA form does

It is a journey event. It can open an asset, trigger WhatsApp, Instagram Direct or Messenger, assign an advisor or book. Answers travel with the person, not in an orphaned sheet.

Side by side

What changes when the stack stops being islands

Criterion Form builder MEXA
After submit An internal notification. The customer waits. A journey: message, quote, appointment or handoff with context.
Conversation Another channel, another history. Chat continues the form.
Asset The form does not know the catalog or the quote. The form lives next to the card, the quote and the calendar.
Ads and posts The ad lands on the form; that is the end. The form is a step; the asset and the chat continue.

Third-party product names are trademarks of their owners. This page compares tool categories; it is not a partnership or a paid ranking.

After the click

The same asset, whichever channel the customer chooses

When it is enough

When a loose form is enough

An internal poll, a one-off RSVP or research with no commercial follow-up does not need a CXP.

When to move to MEXA

When the form loses the lead

When the data arrives late, the advisor cannot see the answers and the customer already wrote on Instagram or WhatsApp somewhere else.

Frequently asked questions

Does MEXA replace Typeform?

It replaces the form as a commercial capture island. Typeform remains valid for one-off research with no journey.

Do data go to the CRM?

They can be integrated. MEXA does not try to be the CRM; it orchestrates until the commercial record has context.

Give every submit a next step

In the demo a form opens chat and a booking without a spreadsheet.

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