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Campaigns

Ads, posts and chats around an asset

A MEXA campaign is not a WhatsApp blast. It is an activation: the ad or post opens an asset (page, catalog, quote) and the conversation continues on WhatsApp, Instagram Direct or Messenger.

How do campaigns work in MEXA?

Ads, posts, WhatsApp, email and SMS are grouped into initiatives with audiences, assets, automations and measurement — not as loose outbound tools.

Social and ads

Instagram, TikTok, Facebook, X and advertising feed the same journey.

Chats

WhatsApp, Instagram Direct and Messenger continue on the asset.

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