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MEXA: Customer Experience Platform

Experiences that
connect.
Customers who stay.

Connect channels, data, content and people to create digital experiences, converse with customers, automate interactions and turn every contact into an opportunity.

Request a demo Explore MEXA
TikTok Instagram Facebook WhatsApp Messenger X
MEXA
Experience Conversion CRM

Ads, posts and chats come in. MEXA assets — catalog, quote, page, appointment — sit at the center of the experience.

Customer experience

0 Conversations
0 CSAT
2:15 Response time
0 First-contact resolution

Illustrative metrics from a MEXA experience. The point is to measure the journey, not an isolated tool.

Unified platform

What is MEXA?

MEXA is a Customer Experience Platform that enables organizations to create, manage, automate and measure customer interactions across digital channels and touchpoints.

It is not a chatbot, a WhatsApp platform, a CRM or a landing-page builder. Those capabilities belong to the ecosystem. MEXA is the layer that connects chats (WhatsApp, Instagram Direct, Messenger), social networks (Instagram, TikTok, Facebook, X) and digital assets into one continuous customer journey.

Experience Builder

Everything starts with an experience.

Create digital experiences without juggling multiple tools. One platform. One editor. Multiple experiences.

Portals

Branded digital destinations for customers, dealers or teams.

Landing pages

Campaign pages ready to capture, explain and convert.

Microsites

Focused experiences for an initiative, event or product.

Forms

Structured capture that feeds conversations and journeys.

Surveys

Measure CSAT, NPS and the exact moment of the experience.

Quotes

Turn interest into a concrete proposal, on the right channel.

Scheduling

Appointments, test drives and visits without breaking the journey.

Catalogs

Live products and content inside the same experience.

Commerce

Purchase flows connected to conversation and follow-up.

Chatbots

Conversational flows that serve, qualify and hand off.

Discover Experience Builder

Omnichannel

Connect every channel

Your customers are in chats and on social. MEXA connects those entry points to catalog, pages, quotes and appointments. The channel is only the door. The experience belongs to your brand.

WhatsAppInstagram DirectMessengerInstagramTikTokFacebookXWebAdsPosts
MEXA
CaptureConverseConvertServeRetain

Connected experiences

The channel enters. The customer stays.

First, touchpoints surround the person. Then MEXA orchestrates them. In the end there is a Customer 360, not one inbox per channel.

  1. Instagram, TikTok, Facebook, WhatsApp, Messenger and the web surround the same person.
  2. Ads, posts and chats enter MEXA and connect to catalog, quotes and appointments.
  3. MEXA unifies the journey into a Customer 360°.

Customer journey

From the first click to conversion.

One continuous experience: an ad or post opens a MEXA asset; the conversation continues on WhatsApp, Instagram Direct or Messenger. Tools are not isolated; they are parts of the journey.

  1. TikTok / IG / FB ad
  2. Social post
  3. MEXA asset
  4. Catalog / quote
  5. WhatsApp
  6. Instagram Direct
  7. Messenger
  8. Advisor
  9. Appointment
  10. Follow-up

Inbound + Outbound

Attract, converse and reconnect

Don’t wait for the customer to come back. Trigger the next interaction.

Inbound

Receive and manage interactions from any touchpoint.

WhatsAppInstagram DirectMessengerTikTokFacebookXWebAds and posts

Outbound

Activate your audiences when the moment is right.

WhatsApp campaignsInstagram postsTikTokFacebook / XAdsEmailSMSFollow-ups

Automation

Automate the customer journey

Design what should happen next: rules, events, triggers, segmentation, journeys and integrations.

Ad or post click → Open MEXA asset → Chat WA / IG / Messenger → Classify intent → Send quote → Assign advisor → Remind appointment → Record conversion

Explore automation

MEXA Intelligence

AI that understands, creates and acts.

We don’t sell a model. We sell outcomes inside the experience.

Converse

Intelligent agents and assistants that serve, qualify and hand off.

Create

Assisted content, messages, pages, forms and campaigns.

Understand

Intent, sentiment, behavior and conversation classification.

Optimize

Recommendations on experiences, campaigns and opportunities.

How MEXA acts

From data to experience

Every interaction can become data, intelligence, automation and, finally, a better experience.

  1. 1

    Data

    Events, contacts, channels and interactions on a single thread.

  2. 2

    Intelligence

    Intent, attribution and signals of what is working.

  3. 3

    Automation

    Journeys, AI and people act at the right moment.

  4. 4

    Experience

    The customer lives a continuous journey, not a pile of tools.

Human + AI

Automate when it helps. Involve people when it matters.

MEXA is not trying to remove human service. It connects AI, automation and teams with the history and context of every interaction.

Customer → AI / Automation → Advisor → Specialist → Point of sale

Customer 360

One person. Many interactions. A single history.

Know each customer whenever identification is possible. The journey stops being a pile of tools and becomes a story.

M

Maria

Unified profile

  1. TikTok Saw an ad
  2. MEXA catalog Opened the CX-30
  3. Instagram Direct Asked about the model
  4. WhatsApp Continued the conversation
  5. Quotes Requested a quote
  6. Messenger Confirmed details
  7. Scheduling Booked an appointment

Analytics

What you cannot measure, you cannot improve

Stop measuring tools. Start measuring experiences.

0 Users
0 Interactions
0 Leads
0 Conversions
0 Conversion rate

Understand where they come from

TikTokInstagramFacebookWhatsAppMessengerXWeb

Understand what they do

Visits
Interaction
Lead
Conversation
Quote
Appointment
Conversion

Understand what works: attribution, funnels, campaigns, channels, experiences, content, agents and KPIs.

Initiatives

Organize everything around an objective

Campaigns, events and initiatives group experiences, activations, content, audiences, automations and results.

Autoshow 2026

Experiences

CatalogLandingQuotesFormScheduling

Activations

WhatsAppIG DirectMessengerAdsPosts

Content

CopyImagesVideoTemplates

Results

LeadsAppointmentsConversionsAttribution

Connect

MEXA works with the tools your company already uses

CRMERPContact CenterE-commercePaymentsMarketingAnalyticsAPIs

See integrations

Simplicity

One platform instead of ten tools

Today

Landing builderFormsLinktreeChatbotWhatsApp inboxEmail marketingSurvey toolCalendlyAnalyticsLoose AI

MEXA

One connected experience.

Compare MEXA with the loose stack

Solutions

Choose the outcome you want to improve

Convert more

Capture leads, converse, quote and accompany through conversion.

Improve service

Automate inquiries and connect customers with people when needed.

Activate customers

Personalized campaigns and experiences for your audiences.

Retain

Keep the relationship after the sale.

Know your customers

Centralize interactions, behavior and results.

Optimize the experience

Find friction and opportunity with data and AI.

By industry

The same pattern. Different pain points.

Automotive

Brands and dealers.

Restaurants

QSR, table and delivery.

Real estate

Projects and visits.

Education

Admissions and files.

Hotels

Pre-stay and groups.

Retail

Stock and hold.

Banks and cooperatives

Appointments with papers.

Health

Appointments and pre-op.

Events

Seminars and trade shows.

Security

Trust to operate customer data

Access, privacy and secure integrations are part of the platform, not an add-on. MEXA is built for marketing, experience, sales, service and technology teams.

See security and privacy

Access

Roles and permissions over experiences and data.

Privacy

Collect what the experience actually needs.

Questions

Direct answers

What is a Customer Experience Platform?

A Customer Experience Platform (CXP) is a system to design, orchestrate and measure an organization’s experiences and interactions with customers across channels, content, data and teams. MEXA is a CXP.

How does MEXA work?

MEXA connects digital experiences, conversations, campaigns, automations and intelligence on a single customer journey. Each channel is an entry point; history, orchestration and measurement live in the platform.

Which channels can MEXA connect?

WhatsApp, Instagram Direct, Messenger, web chat, Instagram, TikTok, Facebook, X, email, SMS, ads, posts, forms, portals and APIs, among other touchpoints. The exact set depends on each implementation.

How is MEXA different from a CRM?

A CRM organizes relationships and commercial records. MEXA orchestrates the experience: how the customer arrives, what they interact with, which conversation happens, what is automated and what is measured. MEXA integrates with the CRM; it does not try to replace it as a system of record when one already exists.

Does MEXA use artificial intelligence?

Yes. AI in MEXA is built into the experience to converse, create, understand and optimize. It is not a separate product: it acts inside journeys, content and interactions.

Does MEXA integrate with other systems?

Yes. MEXA connects with CRM, ERP, contact center, e-commerce, payments, marketing, analytics and custom systems through APIs and webhooks.

Turn every interaction into a better experience.

Attract, connect, interact, convert, activate, understand and optimize. That is the customer journey MEXA puts on a single platform.

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