When it is enough
When the inbox is enough
A team that only replies on WhatsApp, with no catalog and no ads landing on an experience, can run a tactical inbox.
vs WhatsApp platforms
WhatsApp is a touchpoint, not the product
Wati, Respond.io and other WhatsApp Business inboxes solve routing, templates and agents. The limit is the same: the chat is not the catalog, the ad or Instagram Direct. MEXA orchestrates WhatsApp with the assets and the other channels.
Wati Respond.io WhatsApp inboxes
What a WhatsApp platform does
It connects the Business number, routes conversations, sends campaigns and sometimes a bot. The center is the green bubble. The rest of the journey sits outside or is glued on with integrations.
How MEXA uses WhatsApp
As an inbound and outbound channel tied to an asset: the customer opens a card from a TikTok ad or an Instagram post and continues on WhatsApp, Instagram Direct or Messenger. A WhatsApp campaign is not a loose blast: it is an activation of the initiative.
Side by side
What changes when the stack stops being islands
| Criterion | WhatsApp inbox | MEXA |
|---|---|---|
| Unit | The WhatsApp conversation. | The journey: asset + conversation + outcome. |
| Other chats | Instagram Direct and Messenger are often another product. | The same history on WhatsApp, IG Direct and Messenger. |
| Assets | PDFs or links to another site. | Catalog, quote, page and appointment live in MEXA and travel into chat. |
| Ads and posts | Click-to-WhatsApp with no card or quote. | The ad opens the asset; chat continues on that asset. |
| Product identity | WhatsApp software. | Customer Experience Platform. WhatsApp is a channel. |
Third-party product names are trademarks of their owners. This page compares tool categories; it is not a partnership or a paid ranking.
After the click
The same asset, whichever channel the customer chooses
When to move to MEXA
When WhatsApp became an island
When the customer already saw a model in an ad, wrote on Instagram and the WhatsApp advisor has neither the card nor the thread.
Frequently asked questions
Is MEXA a WhatsApp platform?
No. WhatsApp is one of the chats MEXA orchestrates alongside Instagram Direct and Messenger, connected to digital assets.
Can we keep using the WhatsApp Business API?
Yes. The channel enters MEXA. The strategy is not “more templates”; it is the journey around the asset.
Keep exploring
vs Linktree
Linktree, Beacons and similar tools solve the one-link limit on Instagram or TikTok. They are good at pointing. They are not good at making…
vs landing builders
Unbounce, Instapage, Carrd or Leadpages publish campaign pages quickly. Publishing is not the problem. The lead, the chat and the appointme…
vs forms
Typeform, Jotform and Google Forms capture well. The gap is after submit: someone copies the data, writes cold on WhatsApp and the customer…
vs chatbots
ManyChat, Tidio or Chatfuel automate replies on Instagram, Messenger or the web. Useful. Not enough when the bot cannot see the catalog, th…
Customer Experience
Attract, connect, interact, convert, activate, understand and optimize. Features are the pieces; the experience is the product.
Take WhatsApp off the island
In the demo the same CX-30 lives in the ad, the catalog and the chat.
Request a demo