Profiles
One person, many interactions.
Customer Data
The identity that makes 360 possible
Without identity there is no history. Customer Data is the base to associate interactions when the customer can be identified.
What does Customer Data include in MEXA?
Customers, contacts, audiences, data sources and identity, so experiences and conversations are not left as loose anonymous events when they can be joined.
Sources
Forms, channels, CRM and events.
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Platform
For a corporate buyer, MEXA is not a handful of bundled tools. It is an architecture of data, assets, orchestration and intelligence.
Digital Assets
Pages, messages, templates and channels do not live on loose disks: they are experience assets.
Orchestration
An initiative — an autoshow, a launch, a season — groups experiences, activations and results.
Intelligence
Each interaction can be an event. The platform turns them into funnels, attribution and learning.
Organization
Brands, networks, marketing, sales and service teams need clear boundaries.
Want to see it in your operation?
Book a demo and we’ll walk the customer journey with your industry and current channels.
Request a demo