When it is enough
When a loose GPT is enough
Internal drafts, brainstorming or an FAQ with no customer operations.
vs AI chat
Having GPT is not having an experience
A widget on a model, a loose agent or “ask ChatGPT about your brand” returns text. It does not operate the catalog, open an appointment or hand history to a human with the ad that started the contact.
ChatGPT wrappers Loose agents Generic copilots
What generic AI chat does
It takes a prompt, calls a model, returns text. Sometimes it has RAG over a PDF. The product is the answer. The journey is someone else’s job — if it exists.
What AI does in MEXA
Converse, create, understand and optimize inside the experience. It serves on the asset, classifies intent, suggests the next step and transfers to a person. It is not sold as “we have GPT”.
Side by side
What changes when the stack stops being islands
| Criterion | Loose AI | MEXA |
|---|---|---|
| Object | The message and, sometimes, a document. | The asset, the channel, the campaign and the history. |
| Channels | A widget or an API. | WhatsApp, Instagram Direct, Messenger, web, content. |
| Handoff | “Talk to a human” with no context. | The advisor receives intent, the card and the path. |
| Outcome | A plausible answer. | A quote, an appointment or an actionable classification. |
Third-party product names are trademarks of their owners. This page compares tool categories; it is not a partnership or a paid ranking.
After the click
The same asset, whichever channel the customer chooses
When to move to MEXA
When the AI does not operate
When the model talks about products that are not in the catalog, cannot book and the team cannot see what it answered.
Frequently asked questions
Does MEXA use artificial intelligence?
Yes. Integrated into converse, create, understand and optimize. It is not a separate AI product.
How is that different from pasting ChatGPT onto WhatsApp?
The AI sees the asset, the channel and the history, and can trigger a quote, an appointment or a human — not just a paragraph.
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Put AI to work on the journey
In the demo the AI qualifies on a product card and hands off the thread with context.
Request a demo